ATLANTA — Republican Rick Jackson unveiled an expansive pitch to voters Tuesday as he campaigns against Democrat Keisha Lance Bottoms to win the governor’s office.

Speaking before a small invitation-only group at the Westin Atlanta Perimeter, Jackson made five campaign promises that were broad in scope but narrow in detail.

His appearance came after Bottoms held an event at a Lawrenceville grocery store last week to unveil a plan to target the rising cost of living by encouraging local officials to waive their taxes on groceries.

The “Jackson action plan,” as he called it, goes far beyond one problem and one solution.

He reiterated the state tax-cutting plan he unveiled at an Atlanta barbershop last month: reduce income taxes by half, eliminate the tax on tips, suspend the gasoline tax during price spikes and eliminate taxes on energy for residential and small-business customers.

Jackson said at that campaign stop last month that he would pay for those tax cuts by increasing government efficiency, for instance with new computer systems, and by cutting the budget.

His new tax plan builds on something he announced last month: taking a bite out of rising local property taxes by freezing property values. On Tuesday, Jackson said he would require local governments to hold a public hearing and take a recorded vote before raising property taxes.

Rick Jackson, Republican candidate for governor of Georgia, unveiled his five-point “Jackson action plan” at the Westin Atlanta Perimeter on Tuesday, Sept. 8, 2026. (Ty Tagami/Capitol Beat)

Georgia law already requires local governments to advertise extensively and to hold three public hearings before voting to set a property tax rate that does not fall enough to offset any increase in tax proceeds caused by rising property values.

Jackson said he would attack housing costs by expediting permitting and inspections, which are largely functions of local government. He said he would ensure no data centers are approved unless they would not increase local utility costs. For the college-bound, he said he would freeze tuition, room and board at Georgia’s public colleges and technical schools.

And he said he would build on Gov. Brian Kemp’s template for Medicaid with “intelligent” expansion.

Kemp’s Pathways to Coverage program limits access by requiring participants to work, attend college, care for others or volunteer their time.

Jackson said he would expand coverage for those who earn too much to qualify for traditional Medicaid but too little to afford other coverage.

Unemployed able-bodied adults would be trained and linked to employment, he said. Meanwhile, he would discourage people from swapping private insurance for Medicaid.

“I believe every Georgian should have access to healthcare coverage or insurance,” said Jackson, who founded and operates a healthcare staffing company. “So on day one, I will close the coverage gap with intelligent Medicaid expansion. We will cover those who need it the most and keep work requirements in place for those who are able. And we will not force the 500,000 people who have subsidized private plans onto a government plan.”

Jackson said he would reduce overall medical costs by requiring “meaningful price transparency” so patients can price shop. He did not say how he would accomplish this.

He said he would pursue fraud, waste and abuse in state healthcare programs by using “modern technology.”

And he said he would use the state’s bulk-purchasing power to drive down drug and healthcare-related costs.

“Nothing is more important than making Georgia more affordable,” Jackson said. “Many Georgia families are working harder than ever and still feel like they’re falling behind. Affordability is a crisis and government needs to treat it like one.”

But Jackson also said public safety was the most important part of his plan. “Nothing else in this plan works if a family does not feel safe in its home, a child does not feel safe in walking to school, or a small-business owner is afraid to open the door,” Jackson said.

Jackson said he would end child sex trafficking and set high standards for law enforcement while providing the “right” resources. He took a dig at his opponent for her handling of public unrest when she was mayor of Atlanta.

“Keisha Lance Bottoms’ record in Atlanta offers a warning about what happens when police morale and staffing are not treated as priorities,” Jackson said. “As governor, I will make public safety a daily responsibility, not a talking point after a crisis.”